What Is Organic SEO?
Organic search engine optimization (or SEO) is the process of using methods to improve a website pages position on a search engine results page. The ways “white hat” SEO experts do this include developing links to other related sites (called SEO backlinks), develping high-quality content for the website, and making sure all the technical elements that go into building websites are all organized well so that Google and the other search engines understand what you want to present.
The term “organic” implies exactly what a site should be; a living organism. One where things constantly change, adapt and develop new structures from the primary one.
What’s the difference between paid search and organic SEO?
The metaphor to describe organic SEO vs. PPC is that you’ve got two boats, one a sail boat (organic search results), the other a cool power boat (paid search results).
If you want to get to an island, you put gas in the power boat and go. You get there quick and it works. However, if you want to make the trip tomorrow…yea… more gas. You will constantly put gas in and depending on conditions (your local competition and season), your costs may increase at times.
The sail boat will take longer but once you find your windy channel, you can go for free. However, you still need a great captain to keep you finding the right channels, but it will still be about half the cost of gas for the boat all the time.
Paid search is excellent for certain strategies. In fact, we typically combine paid search with organic search to start off so that you can see some results quickly. However, a real long term strategy focuses on Organic results (even if you are planning on selling, it has real and measurable value).
The foundation of Organic SEO is:
- Producing real, useful and original content for visitors and search engines
- Developing a comprehensive link profile
- Getting the technical elements of a website correct
The Components of Great Organic SEO
How We Help You Achieve Great Rankings with Organic SEO
We have a confession…
We kind of love when people “have tried that SEO” thing before and it didn’t work.
Either you tried it yourself or hired an SEO firm and they didn’t produce results. This means we can show you where we can do it differently and get results over time and actually help. We will be best friends.
Or.. you think SEO is dark magic and don’t really believe that in 2017 you don’t have to invest in the Internet as a regular business expense. You’ll stick with the Yellow Pages and magazine ads thank you. We love you too because no matter how big you are, we know that you are not a fit to work with us and we can part ways friends.
We take a deep dive into which SEO keywords are working for you and which ones are not, we come up with the best list of smart keywords we will use when we develop website copy, content for distribution and even the technical elements behind the scenes.
We will utilize our industry contacts to reach out for links and share with the right people to build more high quality links for you. This takes a while and is somewhat of an art.
Here’s what not to do: Google paid links and go on a site that sells “high page-rank” links. They actually may work for a little bit but when the search engines catch up to them you will lose all that love and may get penalized. We unfortunately work with companies where this has happened when a well meaning junior marketer responded to needing leads fast. It’s an expensive fix. So…don’t buy links.
You can argue that you “tried” that blogging thing a while ago and it didn’t work. First, sorry it didn’t work for you last time. Second, it will work if you do it correctly today and give it time.
Do you offer actual value, something interesting to visitors, that is special, new and shiny like a lure? Readers actually need to care about the content and it should answer a question.
We handle content creation for you and make sure that it’s relevant and speaks to your audience as well as the search engines.
Why Choose Us
- You get a strategic approach to SEO.
- We manage the content creation but you still retain control over the details.
- You get SEO backlinks that won’t get you removed from Google like the cheap guys.
- You see where you money is going and what your results are with great SEO reporting.
- Your search engine strategy is based on your goals.
Let Us Give You A Free Evaluation of Your Online Brand
Curious about taking your business to the next level? Let’s talk and we can discuss where you want to go and what it will take to get there.
This isn’t some thinly-veiled sales call, it’s a real evaluation of what you are doing online (or should be doing).
We really want to help, especially if you are just in the research phase of “what next” or thinking about hiring “an entry level” person to help with your marketing.
We might not be a fit right now but we can give you some great advice so you don’t get taken advantage of.