How much does a website cost?
I get asked this question all the time. So do almost all marketers. However, the typical answer everyone wants to give is “it depends”. Ok, yes it does, but the hidden question beneath this is “how much do YOU charge for this website work and WHY is that the cost?”.
You can definitely do it for free with sites like Wix and the like. They make their money by selling “premium services” that most designers would include anyway. They also make money by selling your name to marketing “partners” who will try to sell you things.
If you want a semi-customized site that helps you achieve your business goals, you’re looking at about $2500 or so. If you want to sell stuff on your site then you are in for $5000 as a starting point.
You are likely doing one of two things and calling me an idiot. 50% of you will be saying you can get a website for $500 or have some relative who knows this stuff do it. The other 50% will be saying you paid five figures and that was a bargain.
You are both right (except for the I’m an idiot part). Site costs vary drastically. So, how do you tell if you are looking at a $500 or $50,000 site?
How it looks is only one slice of the pie. It might look sexy but is lost in the haunted forest of the Internet. Or, it looks so boring yet ranks number one in search terms that convert.
A Ferrari 812 looks sexy enough, but people buy it for how the v12 engine sounds when you really let it sing and it will get you to 0-60 in a blink.
Just like a $300,000 Ferrari, what makes up the total cost is not just how everything looks, but what sits, “under the hood”, ready to get you going fast. The more power you want, the higher the cost.
In building hundreds of websites for clients using multiple methods for various goals in mind, I have some strong opinions on what works and what is horrible. However, everything is a trade-off and this affects pricing.
Do you need to get a site to sell 100 products? No problem, that’s under $5,000. You are marthastewart.com and have to set up your site around a warehouse full of stuff and 100,000 people visiting hourly, video streaming content delivery network, automated cart abandonment funnels with a 99.9% uptime guarantee? Yea, get out your checkbook.
In reality, if you have some decent time and an OK sense of design, and your sales are not dependent on Internet visibility, just do it yourself for free! Get it done right now, and then scale to better and larger later on.
If you are busy doing the things you do, like running a business, then budget about $2,500 to get it done. Often you can wrap the cost into a monthly SEO package or promotion package. This keeps you from a big payment up front and allows you to spread the cost out over a year.
If you want advice on new websites in the Tampa area, I’ll come and see you. I’ll make sure you get some good advice.