Local SEO for Local Business
If you do business in and around one area a local SEO strategy is critical to getting the phone to ring or bring people in the door. By cleaning up errors, optimizing elements on your site and connecting to the community through social media and other SEO methods, you can win the local SEO game.
Search engines rank your business on several factors including content that speaks to or is about the local community, links to your website where people cared enough to share content with others, you local social profile pages, and something called citations (where you are mentioned or saved as interesting). If you make sure these areas are the best they can be, you rank higher.
You are essentially showing your visitors and the search engines that you care about the local community and they should care about you back.
How Do I Rank Better In Local Google Searches?
All About Local SEO
Local SEO services help you rank higher in the search engines.
Local search is getting more and more competitive because Google decreased their initial map listing from 5 to 3.
Being in the “3 Pack” is getting more and more important for SEO as people are online as a first step to finding solutions to problems you can help them with.
Depending on your goals and competition, local SEO makes great sense from a business standpoint.
NAP actually stands for Name, Address, Phone Number. It’s super important to Google and the search engines when dealing with SEO. Your NAP listing lets Google know you’re a real business at a real place. It affects your local search ranking when things don’t match up on Google maps and your website. Google and the other search engines are also VERY specific about how they interpret this data so while, it is an easy fix, it needs to be done correctly.
When you create content for your local community, it helps your local SEO efforts. Yes, it’s that simple. Create content your prospective customers can actually use and share with others as useful and you win. However, there are some elements to writing you need to keep in mind like making sure you use keywords that can help Google know what you think is important, but doing it without looking like a crazy robot wrote it.
You likely have some customers who love you. That’s great! There are some great local review acquisition methods to get them to help them write reviews about why they like you. There are also some local SEO methods that others have used that violate the terms of service for review sites and if you cross them you can pretty much guarantee you wont rank anymore. You may not be a restaurant on yelp but there are some very specific ways reviews can be used to boost your local SEO efforts.
Social media is an important factor for local SEO. Don’t think of it a ranking better (directly). Think of it as the potential for connecting with prospective customers. It’s about being easily shared online. Its about making it easy for customers to share a positive experience and make sure not so awesome experiences don’t get out of hand. People want to share how great things are with others. Make it easy for them and you also make it easier to find new customers.
Why Choose Us
- We are specialists in Local SEO
- We are SEO consultants so you get what will work best for you
- You avoid the costly mistakes of trying Local Search on your own
- We save you time and ultimately money by handling your local SEO
- PS. NOBODY has a “special relationship” with the search engines. It’s all just smart work and using the tools and companies that easily allow the search engines to access your data.
Get A Free Signature Online Brand Audit (A $250 Value)
Curious about taking your business to the next level? Let’s talk and we can discuss where you want to go and what it will take to get there.
This isn’t some thinly-veiled sales call, it’s a real evaluation of what you are doing online (or should be doing).
We really want to help, especially if you are just in the research phase of “what next” or thinking about hiring “an entry level” person to help with your marketing.
We might not be a fit right now but we can give you some great advice so you don’t get taken advantage of.