How to Hire a Marketing Consultant...
How do you increase leads, how do you get more customers?
Should you hire a marketing agency, should you hire a full time marketing director, or a marketing consultant?
Marketing consultants go beyond simply providing a "service" like SEO, Web Design or Marketing. They look at your actual business with you and help you develop a system for marketing based on your goals.
First, understand WHY you want to hire a marketing consultant in the Tampa area.
Businesses hire marketing consultants to create more profits, gain more market share, gain more free time, enter new markets and even set up plans to sell their business. Think about your end goals and not just what you think you need for marketing. A good consultant will ask lots of questions about your business. It's not being nosy, it's being smart and will ultimately get you what you need to reach your real goals.
Second, get comfortable with WHO you are as a company.
What size are you? Are you a one-person shop? Do you have a couple of hard-working employees? Do you run a larger company with lots of people who rely on you?
What type of company are you? Are you a tight knit family? Do you simply employ people to get things done for you? Or is it somewhere in-between. Hint: all the answers are OK.
Third, figure out WHEN you need/want things to change.
Do you need immediate business to stay in business? Did something change that impacted your business? Do you want long-term success? Almost everyone WANTS instant results, but do you NEED them? Instant results often come at a premium and sometimes a marketing consultant is not the right fit for this. However, often when business sign up to work with a consultant, they find that results happen a lot faster than they expect.
Lastly, get informed.
Talk to multiple potential people, have them do a review of your business, and see if your personality matches theirs. A marketing consultant is like having a marketing department, coach and a business partner wrapped in one.
John Jantsch of Duct Tape Marketing advises business owners on the best way to think about and hire a marketing consultant.
I'm a Certified Duct Tape Marketing Consultant and can help you with your online marketing.