Is Email Marketing Effective in Today’s Marketing Environment?
Email marketing remains an effective business communication tool and still has the numbers to back up beating out the responsiveness of social media, print and SEO.
Picture this, what if you could set up a system where in about about 6 months from now, you could literally control your revenue by pushing a button. Sound interesting?
By taking a systems approach to keeping potential customers warmed up for when they are ready to buy and making sure your current customers don’t just hear from you when you want to sell them something, you can create opportunities to help customers, avoid cycles in your business, and keep your most profitable customers.
Email marketing (the type that works) is evolving to help educate and inform customers. This means marketers are having to develop actual strategies around campaigns, product launches and promotions. The old method of get a list, and send till they opt out or buy is a dinosaur.
Local email marketing, like for the Tampa Bay marketing area, means even more planning. Market segments, geographic areas and who you are actually sending to makes a huge difference in how effective your emails are going to be.
Learn more about email marketing with a free consultation and learn how to grow your business with email marketing.
Email Strategies for Marketing To the Tampa Bay Area
Email marketing in the Tampa Bay area is not only effective, but is easy to measure. A local business can boost sales and revenue by understanding the local market and giving value.
If your local email customers see you as a “friendly neighbor” who wants to help them out, you have an attentive and responsive email audience instead of being the business that ends up the spam box.
By becoming a “friendly neighbor”, your business is looked at as an asset instead of a spammer. By giving real value, you become valuable. Start with a great email calendar and build your value.
We’ve connected businesses that have supporting missions and amplified the email offerings for customers. We bet there are businesses in your area that could help you boost email response.
We still find customers that have been using templates from 5 years ago and wondering why nobody responds. Hint; it’s because nobody is reading the emails. Your open rate in certain systems is not valid because outlook emails are often “opened” by the system to check them right before you go into the spam folder.
Sorry, it’s 2017. Your prospective customers get information about their buying decisions how they want to. Your competition is spending money on new methods and taking your customers. Emailing with advanced features is no longer “new”, it’s simply a standard business expense you should expect to spend on. We can help make your spending more efficient. Your plan looks like a longer sales cycle that keeps prospective buyers in your email loop and is magically there when they are ready to buy.
Why Choose Us
- Create responsive emails so your content will always look good on any screen size
- Awesome templates give you the opportunity to showcase important content
- We create a system and a plan to amplify email success over time
- We help you build a list of names that are actually interested in you
Free Signature Online Brand Evaluation
Curious about how a strong emailing strategy could take your business to the next level? Let’s talk and we can discuss where you want to go and what it will take to get there.
This isn’t some thinly-veiled sales call, it’s a real evaluation of what you are doing online (or should be doing).
We really want to help, especially if you are just in the research phase of “what next” or thinking about hiring “an entry level” person to help with your marketing.
We might not be a fit right now but we can give you some great advice so you don’t get taken advantage of.