What is Content Marketing and Why Should I Care?
Great information (content marketing) should be the foundation of your marketing and SEO efforts in this digital day and age.
Classic marketing (print ads, mail, and brochure distribution) is becoming less effective by the day. You know there’s got to be a better way to show customers how great you are.
Content marketing is the key to a solid SEO strategy and to educating your potential customer.
Content marketing for SEO is a strategy focused on developing and distributing information your prospective customers need to know, like and trust you.
Oh yea, before you go off about “I tried blogging before and nothing happened”, it’s really not the same thing. Blogging is a huge part of the puzzle but it is not the whole enchilada. Content marketing is a complete strategy and set of tactics.
Is a Content marketing SEO strategy worth it?
The short answer is yes, a content marketing strategy and implementation plan is worth it.
In fact, if someone even hints that it’s not important in an overall online marketing plan, you should run away clutching your checkbook.
Even if you don’t ever even talk to us, a content marketing strategy should be a required part of your SEO plan.
When you compare content marketing against PPC marketing, you have to play the long game for value, but content and great SEO always win out. For the first 6 months, PPC marketing will get you leads just fine, but after that, a content strategy leads to higher conversions and better SEO ROI.
If you’re planning on being in business for more than a year from now (we hope you are), we recommend a hybrid of a PPC base to start along side your content implementation and then weaning you off of paid search. (We still recommend seasonal or push times for PPC).
What do you really want to accomplish and how will content development help you get there? There are lots of questions to answer before you start “doing” anything. Your marketing and SEO goals are critical to figure out how aggressive you need to be and how much budget you need to devote.
We often help small business manage goals and budgets and develop a realistic and profitable path for content marketing and SEO. The average ranking engagement can start in the hundreds depending on your level of patience and goals.
If you in a monastery at the top of a mountain, an audience doesn’t matter as much as the guy in town at the base of the mountain who sells boots to climb the mountain.
You need to target the places that your buyers hang out to get their information and get your content there. Notice we said buyers. While hits and reads is great, you really want to focus on who buys your products and services. I read about the new Lamborghini that just came out and sent the link to a friend, but i’m not really a buyer (because we keep our costs to work with you reasonable!).
This one should probably go first because you really need a process to get the best content in front of the best people for the best SEO results.
An editorial calendar, a keyword map, and an understanding of your industry are critical for success. A real process needs to be in place for content marketing and followed. This also helps with tracking results and not missing important deadlines.
Measuring how a content strategy is going is important because constant feedback allows for course correction. A solid plan is not an inflexible plan. A great content plan is constantly changing to allow for opportunities like news and company events.
Measuring everything is not meant to point fingers or throw shade, but really to more deeply understand how an audience is reacting to material and adjust accordingly. Sometimes something that doesn’t work at all provides better information than something that is working OK.
Why Choose Us
- We have developed and implemented content marketing strategies successfully
- We understand content is only part of the equation.
- You shouldn’t be pushed to buy more content marketing services than you need.
- Your goals should be the very first thing in any plan and implementation.
- You own the content process, we help you create and manage it.
Want to see if content marketing is a “real thing”? Get a Free Online Evaluation of You Online Brand.
Curious about how content marketing could take your business to the next level? Let’s talk and we can discuss where you want to go and what it will take to get there.
This isn’t some thinly-veiled sales call, it’s a real evaluation of what you are doing online (or should be doing).
We really want to help, especially if you are just in the research phase of “what next” or thinking about hiring “an entry level” person to help with your marketing.
We might not be a fit right now but we can give you some great advice so you don’t get taken advantage of.