Branding For Better Customers
A brand is the image, the idea, the experience of a specific product that customers connect with. It is more than just a tagline, it is about the perception. The main purpose of branding is to help your clients understand what you should offer and what makes you different from the rest. It is not just about your unique selling proposition it is a combination of the ways that you communicate what your company stands for. The truth of the matter is that branding is an important part of business especially for new businesses. Branding is what makes you memorable to your customers. Below are a few tips to assist you build your brand.
Define your audience
You cannot be everything to everybody, the same applies in business. It is impossible for your brand to appeal to all consumers in the market. It can be quite expensive to try and reach out to every customer. You should segment your market, and define the unique type of customer that you wish to delight and attract. This allows you to focus all the brand’s effort such as product development and communication where they matter the most. You will be able to prioritize your efforts and allocate resources where they will have the largest returns.
Focus on helping your audience solve problems
Your brand should do more than just engage, it must solve problems. Your brand will create more loyalty among customers by being more helpful and personable. Though many brands may be seeking to engage more with customers, that is not what their customers want, they want their problems solved. Your brand should create utility. Something that the customers do not just want but something they need.
Show your passion
Consistency, uniqueness and customer knowledge are just but a number of the characteristics of the top brands. Among this characteristics is passion that is often over looked. While it is possible to create a brand without passion in the short term it is close to impossible to sustain it in the long term. Passion can lead to enthusiasm that can be infectious to the customers as well. When your customers are enthusiastic about your services or products, it can read to word of mouth advertising. With passion, your business can persevere through setbacks.
The internet have become a very competitive market place, your online brand should assist you to cut through all the noise and get your customers coming back. One way of doing this is by getting social. Apart from having a website, your customers and prospective clients will more than likely check your social media account to get an understanding of what you are really about. Build relationships online with your customers by replying to them on social media and sending out an e-newsletter.
Analyze what works
A brand audit refers to an analysis of how your brand is performing in comparison to the stated goals. It assists you in establishing the strengths and weaknesses of your brand. It will also assist in aligning your strategies to the expectations of your customers. Find out what works for your brand and use it to your advantage.
The future of branding can be described as fluid and engaging. You should respect your customers’ intelligence and create some intrigue.
If you would like more information on how to convert your brand into a lead machine, there’s a free E-Book by the best-selling author John Jantsch. Building Business Brands: Every Business Has A Brand – Are You Building Yours Intentionally? Click Here to get your free copy.