For marketers looking to stand out in the digital world, content marketing is the most effective strategy to drive brand awareness and elevate your search rankings. Content marketing is the act of creating and distributing valuable content that attracts, informs, and ultimately guides your target audience through every stage of the sales cycle. If content marketing isn’t high on your list of priorities, your marketing strategy is incomplete. For busy marketers looking to improve their marketing strategy and champion their brand, here are 5 ways to create content when you don’t have time to spare.
Refresh Older Content
When it comes to great content, you don’t always have to start from square one. Rejuvenating older content is a great way to boost your search rankings. Chances are, you already have a few pieces of content that have performed well in the past. By updating keywords in existing content and updating old information, you can take an article that was already performing well and capitalize on its success to help improve your SEO rankings.
Converting Instruction Manuals into FAQs
You undoubtedly already have instruction manuals for your product(s) sitting around the office. If you’re in need of some new content, an instruction manual can quickly be adapted into an informational FAQ that will answer your customers’ questions before they even have to ask them. Because all of the information is already at your fingertips, adapting instruction manuals into FAQs is a quick and easy fix if you need to produce content under a tight deadline.
Poll Employees about Common Pre-Sale Questions and Answer Them
Salespeople frequently get asked the same questions over and over again by prospects seeking to educate themselves before making a purchase. As such, your sales team can be a great resource for content opportunities. Poll your sales team and see what prospects are asking, and answer those questions in a blog post or series of posts.
Provide Commentary on an Industry Article or Event
It’s important to establish your company as knowledgeable about your industry. Participating in industry conversations and staying up-to-date on industry events is an effective way to get your brand out there. Use a thought-provoking industry article as your jumping-off point and expand the conversation while establishing your company as a valuable source of insight. Providing commentary on industry news or events is a great way to establish yourself as a thought leader.
Create Product Tutorials and Informative Articles
The easiest content to produce when you’re under a time crunch is content that simply informs your audience. Product tutorials and informative articles (think: how-to articles and listicles) are easy to write but extremely useful to your audience. Informational articles also provide a great SEO opportunity; well-written informational articles pegged to high-performing industry keywords can generate a large uptick in traffic to your site. Your article may even end up in a Google Answer Box!
Polishing your content marketing strategy should be a crucial focus of your marketing team regardless of industry, and the good news is that creating top-notch content doesn’t always require a generous time investment.
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